About us

A Technology & Travel company

We're a technology company started by Den Ashbolt and Duncan Houston in 2002. We specialise in the travel and entertainment sectors, with the goal of changing the way we travel.

We launched RoomsForAfrica early in the online travel space, back in the days of slow dial-up connections and waiting for images to load, when you could count the number of online shoppers on one hand. Thankfully things have changed and RoomsForAfrica has since grown to become a well known and trusted travel brand.

Our travel portfolio has since grown with the creation of a number of industry leading websites in the car rental (justcarhire.co.za), restaurants (wininganddining.co.za), activities (funguru.co.za) and outbound travel (simplytravel.co.za) sectors.

We are excited about the way technology is changing our lives and how it changes the way we travel. Today broadband is a given, smartphones are everywhere and small images have thankfully been replaced by interactive virtual tours and streaming video. Leveraging technological opportunities is the cornerstone of our business and we are constantly striving to improve the way we travel. Technologies keep evolving and we're loving the journey!

Collaboration and integration are becoming easier and easier. Companies are specialising and developing their own niches, and cooperation is increasingly a key to future success. We are always looking to collaborate with like-minded people and businesses. If you can see an opportunity, let's chat.

Our Products


A well known online accommodation reservations agency attracting 20 000 visitors a day. Established in 2002 and offering bookings at hotels, guest houses and B&Bs throughout Southern Africa. Visitors explore destinations by watching travel videos and virtual tours, and by reading travel articles and guest reviews.


A firm favourite amongst South African diners, WiningAndDining lists restaurants across South Africa. With detailed listing including menus, maps, virtual tours and reviews, visitors can easily find the perfect place to eat out.


South Africa's biggest car rental agency offering online bookings with Europcar, Hertz, Bidvest, Thrifty and Tempest. An easy to use website with a lowest price guarantee, backed up by years of experience in the car rental industry. A well known brand with 40 000 reservations made and counting.


One of South Africa's biggest Indian Ocean island travel agencies. Customers receive specialist advice from our team of expert travel consultants who have first hand and in-depth knowledge of the destinations.


A recently launched online activities reservation agency - this joint venture is a South African first for instant activity bookings. FunGuru is adding activities daily and helps travellers explore destinations and find things to do.


A B2B advertising platform bringing together merchants and referrers. VoucherVille provides the business logic and IT solutions to empower big and small businesses to find, refer and acquire new customers.

Get in touch

Main Office
ResAfrica(Physical Address)
Top Floor, Block B1, Regent Square
Doncaster Road
ResAfrica(Postal Address)
P.O. Box 53453
Phone: +27 21 657 1770
Fax: +27 21 657 1010